It’s no secret that hospital furniture suppliers are fiercely competitive. It can be a demanding business, where small advantages can lead other manufacturers to a deal. In packaged high-voltage drives, it is often the customer who fails in the long run.
While hospitals may initially be happy to take a cut from the total price of hospital furniture, there is a price to pay. In the rush to reach a deal, the importance of building lasting partnerships can be lost.
Customers may not have sufficient opportunity to fully discuss their requirements and explore all options. In general, when many businesses lower their price points, they tend to be driven by cost engineering, which negatively affects product quality, and businesses win by maintaining profits, but customers lose.
Being able to talk to professional professionals who understand individual customers, their hospitals, wider markets and furniture product choices is very valuable. They will take the time to explore all options and make sure hospitals invest in products they actually need rather than what they think they need.
Sourcing and selling hospital furniture is part of the same interaction and requires trust, collaboration and understanding to build successful partnerships that deliver real value to all stakeholders.