While many types of facilities feature reception areas, few perform at a more challenging level than the healthcare reception desk. The daily function of health facilities’ reception is often acute, serving customers who may be ailing, infirm, or confused. And in today’s busy world, staff members are often multi-tasking critical reception duties with scheduling patients or making phone calls.

The reception desk is an organizational touchpoint– a critical place where staff, patients and visitors interact. The initial experience at the reception desk often shapes the customer’s impression of an organization.

Visual cues are vital to establishing a first connection between receptionist and customer, and to the overall efficiency of the check-in process. If patients will be waiting in a line, avoid using opaque or vision-obscuring materials between reception stations.

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